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Served Becomes First Hard Seltzer to Feature In World's 50 Best Bar

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Served Becomes First Hard Seltzer to Feature In World's 50 Best Bar

SERVED, has become the first hard seltzer to feature on a menu of a World's 50 Best Bar. The premium hard seltzer brand, which has already seen its products sell out in Selfridges and Planet Organic, now features in two drinks on the winter cocktail menu of Artesian Bar – the critically acclaimed cocktail bar within The Langham Hotel, currently listed as the World’s 41st  Best Bar.

 Inspired by the era of Disco, Artesian’s menu designed by Anna Sebastian the ‘queen of hospitality’ (Cocktail Lovers, 2018) features 12 classic Disco cocktails with a modern twist. SERVED Raspberry Hard Seltzer is paired with Absolute Elyx Vodka, Vanilla, Bergamot, Smoke and Redbull Cordial to create an innovative interpretation of the Vodka Red Bull. The menu also features an original take on the Batanga cocktail with SERVED Lime Hard Seltzer, Patron Silver Tequila, Mezcal, Mr Black Coffee, Agave and Spice. The Vodka Red Bull and Batanga cocktails are currently available on the menu at Artesian.

Artesian’s Bar Manager, Anna Sebastian says: “Hard seltzers are widely considered to be the next big trend and we are excited to be leading the way using SERVED on our menu. SERVED’s crisp, light flavour pairs fantastically well with vodka and whiskey”. We are delighted to feature SERVED on our Winter Cocktail Menu and to create two superb cocktails that pay homage to some fantastic memories – it’s especially rewarding given that the night club industry is going through such a tough time.”

SERVED co-founder Dean Ginsberg said: “Since we launched this summer, the response has been overwhelming and we have witnessed a huge demand from people looking for more conscious alcoholic options, both from a health and sustainability perspective. It is an absolute honour to be working with Artesian, a World 50 Best Bar and a longstanding personal favourite of ours. It has been fantastic to see Served being used as a key ingredient in such an iconic bar and we are in no doubt that it will be hugely popular with guests of Artesian Bar over the coming months