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Go Dry-Ish this January with SERVED

Go Dry-Ish this January with SERVED

After the year we have endured, 2021 is not the year for slogging your way through Dry January or pressurising yourself into a January detox, instead, 2021 is the year for balance or Dry-ish January.

British hard seltzer, SERVED, are designed to make people feel good, both about themselves and the planet. There is nothing fake or artificial about their drinks. It’s just water, fruit and a touch of alcohol. With 0 sugar, 0 carbs and just 57 calories per can (less than an apple), SERVED drinks are guilt-free meaning you can enjoy one or two…

SERVED recognise that we all need to make changes and do what we can to save our planet. That’s why the founders have developed 100% recyclable cans and pledged to invest 5% of their profits into environmental projects saving critically endangered species around the world. When it comes to fruit SERVED believe in substance over style and go to extraordinary lengths to find the world's best tasting fruit, bursting with flavour. As looks never come into it they are able to use bumped, bent and broken fruit that would have otherwise gone to waste.

With trend forecasters predicting that this January will see far less of us taking up the traditions of Dry January, SERVED Hard Seltzers offer consumers a low-abv, low calorie alternative, whilst also being good for the environment - providing the perfect balance to ensure January can still be a healthy month by reducing alcohol intake, without having to give it up completely.

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Served Becomes First Hard Seltzer to Feature In World's 50 Best Bar

Served Becomes First Hard Seltzer to Feature In World's 50 Best Bar

SERVED, has become the first hard seltzer to feature on a menu of a World's 50 Best Bar. The premium hard seltzer brand, which has already seen its products sell out in Selfridges and Planet Organic, now features in two drinks on the winter cocktail menu of Artesian Bar – the critically acclaimed cocktail bar within The Langham Hotel, currently listed as the World’s 41st  Best Bar.

 Inspired by the era of Disco, Artesian’s menu designed by Anna Sebastian the ‘queen of hospitality’ (Cocktail Lovers, 2018) features 12 classic Disco cocktails with a modern twist. SERVED Raspberry Hard Seltzer is paired with Absolute Elyx Vodka, Vanilla, Bergamot, Smoke and Redbull Cordial to create an innovative interpretation of the Vodka Red Bull. The menu also features an original take on the Batanga cocktail with SERVED Lime Hard Seltzer, Patron Silver Tequila, Mezcal, Mr Black Coffee, Agave and Spice. The Vodka Red Bull and Batanga cocktails are currently available on the menu at Artesian.

Artesian’s Bar Manager, Anna Sebastian says: “Hard seltzers are widely considered to be the next big trend and we are excited to be leading the way using SERVED on our menu. SERVED’s crisp, light flavour pairs fantastically well with vodka and whiskey”. We are delighted to feature SERVED on our Winter Cocktail Menu and to create two superb cocktails that pay homage to some fantastic memories – it’s especially rewarding given that the night club industry is going through such a tough time.”

SERVED co-founder Dean Ginsberg said: “Since we launched this summer, the response has been overwhelming and we have witnessed a huge demand from people looking for more conscious alcoholic options, both from a health and sustainability perspective. It is an absolute honour to be working with Artesian, a World 50 Best Bar and a longstanding personal favourite of ours. It has been fantastic to see Served being used as a key ingredient in such an iconic bar and we are in no doubt that it will be hugely popular with guests of Artesian Bar over the coming months

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