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SERVED HARD SELTZER BECOMES THE WORLD’S FIRST CARBON NEGATIVE HARD SELTZER TO INTRODUCE CARBON LABELLING ACROSS ITS RANGE

SERVED HARD SELTZER BECOMES THE WORLD’S FIRST CARBON NEGATIVE HARD SELTZER TO INTRODUCE CARBON LABELLING ACROSS ITS RANGE

Currently, food production contributes to 26% of global carbon emissions[1], and therefore represents one of the greatest opportunities for us as individuals to fight climate change.

Carbon Footprint Labelling

Premium British hard seltzer brand SERVED, co-owned by musician and climate and nature champion Ellie Goulding, becomes the ‘world’s first’ carbon negative hard seltzer brand to introduce carbon footprint labelling which it will roll out across its range from next month.

SERVED has partnered with CarbonCloud to automate the Life Cycle Assessment process and analyse the climate footprints at all stages from ‘grower-to-grocer’, which covers the production of agricultural inputs, transport, processing, packaging, and distribution up until the product reaches the shelf of the grocery store.

SERVED’s co-founder Dean Ginsberg comments, “Independently certified carbon labelling provides much needed environmental transparency – it allows consumers, who are increasingly looking for more sustainable choices, to make informed decisions on the products they consume. We hope this will help drive improvement across the food industry and encourage healthy competition to ‘race to the bottom’ in terms of emissions.”

Measuring Carbon Impact

The new label displays the carbon dioxide equivalents (CO2e), a value which converts the varying effects of different gasses into the equivalent amount of CO2 it would take to create the same greenhouse effect. A universal CO2e measurement allows different products and activities to be compared to each other on a level playing field - whether that be a piece of clothing, a food product or even a car journey.

SERVED’s lime and raspberry hard seltzers have a footprint of 0.41kg and 0.42kg CO2e per kg of product respectively.

Ginsberg adds, “the real power in calculating and understanding your climate footprint at every stage of your production process is that it allows you to find hotspots, build future scenarios and focus on making incremental improvements over time.”

The element with the most significant climate impact of SERVED’s production process is its packaging.

“Sourcing the right packaging materials has therefore been an absolute priority. We assess both the carbon footprint of packaging materials and their level of recyclability. We use aluminium cans that are manufactured in the UK, because they are produced using high levels of recycled aluminium and are infinitely recyclable themselves, which is vital to create a circular economy. Aluminium recycling is rapidly improving in the UK, with a record 82% of all aluminium beverage cans recycled in 2020, its highest ever rate[2].”

Wonky Fruit

Although emissions associated with SERVED’s raw ingredients are less significant, they are given just as much attention. Their drinks are infused with ‘wonky fruit’ that would have otherwise gone to waste for aesthetic reasons alone. A staggering 50 million tonnes of fruit and vegetables is thrown away in Europe each year because it does not meet aesthetic standards of retailers[3]. By upcycling fruit that is bent, bashed, and bruised, they are able to reduce food waste and save tonnes of perfectly good fruit from becoming food waste and contributing to emissions.

Scope 3 Upstream Emissions

SERVED has also partnered with Planet Mark, an internationally recognised sustainability certification for businesses, where scope 3 upstream emissions such as waste, business travel, office emissions and homeworking are also carefully assessed. Working with Planet Mark, SERVED’s ambition is to reduce their carbon footprint by 5% year-on-year by taking direct action on the areas they control.

Offsetting Emissions

SERVED uses the mapped-out supply chain emissions data from CarbonCloud and Planet Mark to accurately assess their overall impact as a business and drive their ‘Carbon Offsetting Programme’.

SERVED invests in offsetting projects that are certified at the very highest level by Gold Standard, many of which reduce emissions ‘at the source of the impact’.   

Ginsberg explains, “For example, we source our limes from Brazil and fund the Brazilian Amazon REDD project to offset emissions from planned deforestation on a property in Para State, preserving 27,434.9 hectares of native forest, which had previously been designated for deforestation.”

“Our offsetting programme ensures that we offset more than we emit, making SERVED a carbon negative business and the world’s first carbon negative hard seltzer.”

“We are extremely proud to have offset more than 50 tonnes CO2e and planted over 1,600 trees in the last 12-months[4], which is significantly greater than our business carbon footprint of 1.18 tC02e[5].”

About SERVED

SERVED is crafted in Herefordshire, where Ellie grew up, by infusing sparkling spring water with wonky fruit and pairing this with their own ServedPureTM spirit. The result is a refreshing 4% ABV plant-based, gluten-free hard seltzer with a crisp, fresh flavour, and a touch of natural sweetness. Designed for the modern health-conscious consumer, SERVED only contains 57 calories and zero sugar.

About CarbonCloud

CarbonCloud SaaS is the climate impact assessment platform for mapping supply chain climate transparency and emissions hotspots in the food production and retail industries.

About Planet Mark

Planet Mark is an internationally recognised sustainability certification which recognises continuous progress, encourages action, and builds an empowered community of like-minded individuals. It is awarded to businesses, properties, new developments and projects that are committed to reducing their carbon emissions.

Sources

[1] Crippa et al. (2021). Food systems are responsible for a third of global anthropogenic GHG emissions. Nature Food, 2(3), 198-209. https://doi.org/10.1038/s43016-021-00225-9

[3] Environment Agency. (2021). https://alupro.org.uk/uk-aluminium-beverage-can-recycling-hits-record-breaking-82-in-2020/

[3] Porter et al. (2018). Avoidable food losses and associated production-phase greenhouse gas emissions arising from application of cosmetic standards to fresh fruit and vegetables in Europe and the UK. 10.1016/j.jclepro.2018.08.079

 [4] Ecologi Served Hard Seltzer. https://ecologi.com/servedhardseltzer

 [5] Planet Mark Business Certification. Emissions measured: Business Travel, Paper, Homeworking https://www.planetmark.com/member/served-drinks/

 

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Served Drinks Lead The Way In Sustainable Food Waste Actions 

Served Drinks Lead The Way In Sustainable Food Waste Actions 

Meeting our needs without jeopardising the ability of our children to fulfil their own is a thought popping in our heads from time to time. From the mid-20th century to the present day, we’ve been burning fossil fuels for our heating, electricity and transportation, releasing carbon dioxide and other toxic gases into the atmosphere. This chemical vapour hanging in the air traps the sun’s heat from returning to space and warms up the Earth’s temperature. The result? Ice caps are melting, sea levels are rising and extreme weather conditions are hitting different parts of the world more and more often.

The damage we’ve caused to our planet can’t be reversed. But what we - as individuals - our communities and businesses can definitely do is to slow things down, reduce our environmental impact and strive to co-create a more sustainable future.

Joining Forces for Tackling the Climate Change

Governments and companies around the world are brought together to discuss and develop a joint guide on how to tackle climate change and build a better and greener future for us and the generations to come. 

In 2021, the UK hosted and led the 26th UN Climate Change Conference of Parties (COP26) in Glasgow in partnership with Italy. The summit’s purpose was for all countries, companies, the civil society, and people to join forces to promote sustainability and create a common climate action plan

That’s not the first conference organised by the United Nations to coordinate actions against climate change. For nearly three decades, the UN has been inviting almost all countries to participate in regular climate meetings. Yet, the importance of these high-profile international gatherings is now more evident than ever. 

Over the last years, news reports about intense storms, floods and wildfires have been reaching us via the media. Many of us have even become witnesses of natural disasters that caused untold damages to homes and livelihoods. And that’s the devastating impact of climate change that we need to tackle all together.

The agenda of the 2021 climate summit included discussions and presentations of strategic plans about:

  • Keeping Earth’s temperature under control
  • Reducing carbon production - both for private and public corporations
  • Using clean energy sources to produce electricity
  • Shifting to electric and hybrid car models
  • Protecting and restoring nature by reducing food waste, use of plastics, etc.
  • Investing in sustainable agriculture and more.

Sustainability in the Food & Drinks Industry

Did you know that the food industry is responsible for a quarter of the global greenhouse gas emissions? Or that just 5% of the newly launched juices are declared environmentally friendly?

Since sustainability has become an economic concern, a hot social topic of discussion, a political issue and consumer demand, the food & drinks businesses can’t just sit back and watch.

Deloitte’s new report on sustainability and consumer behaviour in 2021 revealed the environmental concerns and the ethical practices embraced by modern consumers. Buying seasonal and locally produced products, as well as choosing brands that adopt and promote sustainable practices and values, are on the top of consumers’ priority list for pursuing a more climate-friendly lifestyle. 

As you might expect, the top product category impacted by the shifting consumer behaviour toward a more sustainable way of living is food and beverages. 

In fact, today it’s easier than ever to opt for sustainable products on the supermarkets and grocery shops’ shelves. People can recognise the brands that follow ethical and environmentally friendly practices by the labels on the product packages, such as the “vegan” stamp or the fair trade logo.

With the new generation of consumers, like Gen Z, growing up with the notions of “reduce, reuse and recycle” reflected in their lifestyle and buying attitudes, food and beverage businesses should make sure they reflect these values. That’s the only way for the FMCG companies to remain competitive, boost brand loyalty - and most important of all - play their part in helping our planet survive.

Sustainability at the heart of Served Drinks Products & Operations

For the Served Drinks family, building our brand on solid eco-friendly foundations and promoting a healthy lifestyle has been at the heart of our business operations ever since we launched our first hard seltzer. For us, nothing is more important than developing a thirst for quality, ethical, honest and transparent products.

A few years ago, we embarked on an extraordinary 12-month journey to fulfil our aspiration for a pure, light alcoholic drink that everyone can enjoy and feel good about. Our source of water is no other than the crystal clear natural springs in rural Staffordshire. As for the fruits we use to produce our very own ServedPure™ spirit and infuse our drinks, these are wonky berries, citrus fruit and beet grown by local farmers.

At Served, we believe that enjoying a delicious drink shouldn’t cost the planet. That’s why we specifically source wonky fruit that would have otherwise gone to waste.

Apart from striving to reduce food waste, we also invest 5% of our profits into projects that help the environment, save critically endangered species, and increase ecological awareness. All Served products are gluten-free, 100% vegan, with no artificial substances or sweeteners; Just pure spring water, refreshing bubbles, ultra-clean tasting alcohol, and a rich, crispy and fruity flavour - all packed in 100% recyclable cans!

How can consumers embrace a more sustainable eating & drinking lifestyle?

A sustainable lifestyle does not only protect the ecosystem. It also improves our quality of life as a healthy habitat means clean water to drink, clean air to breathe, fewer landfills and more renewable energy sources. 

No matter where we live, who we are, what we do or like, we all have a moral responsibility to make ethical choices when purchasing consumable products. Small changes to our eating and drinking routine can have a significant sustainable effect.

Here are some steps for adopting a more sustainable eating and drinking lifestyle:

  • Make meals from leftovers

  • Get creative with leftovers instead of throwing them away. If you’ve cooked twice the veggies or chicken you need for today’s lunch, you’ll have the starting point for a mouthwatering sandwich or a soup to prepare tomorrow. Think of them as ingredients, and not leftovers. Search online for creative recipes you can prepare with the ingredients that remained from yesterday’s meals.

  • Freeze food before it expires

  • UK households throw about a third of the food they buy in the bin. But with food waste polluting our environment with methane, freezing our goods before they go out of date is a smart and sustainable option. Most meat products, bread and vegetables can be stored in the freezer and used past their “use-by” date.

  • Increase consumption of plant-based food

  • Reducing meat consumption and opting for delicious plant-based meat substitutes decreases our individual carbon emissions by up to 30%. Yet, eating more plant-based food is not only good for the environment but also our health and skin


  • Choose products with recyclable packaging

  • Around 60% of the world’s plastic is used for food and drink packaging that ends up in our oceans and landfills. The disaster doesn’t stop here as chemicals in food packaging release toxins on the food they include. Luckily, today’s consumers have the option to choose products contained in eco-friendly and recyclable food and drink packages, such as bamboo, glass, stainless steel and more.

  • Check how the food and drinks you buy are produced

  • How was chicken raised? Is it organic? Genetically modified? It’s normal to care about what you’re putting into your body. Thanks to modern technology, the food and beverage industry can offer total supply-chain transparency. That may include how the food and drink ingredients were sourced, produced and distributed. Take a look at the ingredients list, package and websites of your favourite products and brands to find out if they embrace sustainable practices. 

     

    Let’s all seize the opportunity to take immediate action, embrace a more sustainable lifestyle and start regenerating our planet to deliver a greener, safer and more prosperous future to ourselves, our children and next generations.

    Continue reading

    How Served Drinks’ Sustainable Food Waste Actions Fit in with the UN Climate Change Conference

    How Served Drinks’ Sustainable Food Waste Actions Fit in with the UN Climate Change Conference

    Meeting our needs without jeopardising the ability of our children to fulfil their own is a thought popping in our heads from time to time. From the mid-20th century to the present day, we’ve been burning fossil fuels for our heating, electricity and transportation, releasing carbon dioxide and other toxic gases into the atmosphere. This chemical vapour hanging in the air traps the sun’s heat from returning to space and warms up the Earth’s temperature. The result? Ice caps are melting, sea levels are rising and extreme weather conditions are hitting different parts of the world more and more often.

    The damage we’ve caused to our planet can’t be reversed. But what we - as individuals -, our communities and businesses can definitely do is to slow things down, reduce our environmental impact and strive to co-create a more sustainable future.


    All Together for Tackling the Climate Change: The United Nations Conference Cop26

    Governments and companies around the world are brought together to discuss and develop a joint guide on how to tackle climate change and build a better and greener future for us and the generations to come. 

    This year, the UK will host and lead the 26th UN Climate Change Conference of Parties (COP26) in Glasgow in partnership with Italy. The summit’s purpose is for all countries, companies, civil society, and people to join forces to promote sustainability and create a common climate action plan

    That’s not the first conference organised by the United Nations to coordinate actions against climate change. For nearly three decades, the UN has been inviting almost all countries to participate in regular climate meetings. Yet, the importance of these high-profile international gatherings is now more evident than ever. 

    Over the last years, news reports about intense storms, floods and wildfires have been reaching us via the media. Many of us have even become witnesses of natural disasters that caused untold damages to homes and livelihoods. And that’s the devastating impact of climate change that we need to tackle all together.

    The agenda of the 2021 climate summit will include discussions and presentations of strategic plans about:

    • Keeping Earth’s temperature under control
    • Reducing carbon production - both for private and public corporations
    • Using clean energy sources to produce electricity
    • Shifting to electric and hybrid car models
    • Protecting and restoring nature by reducing food waste, use of plastics, etc.
    • Investing in sustainable agriculture and more.

    Sustainability in the Food & Drinks Industry

    Did you know that the food industry is responsible for a quarter of the global greenhouse gas emissions? Or that just 5% of the newly launched juices are declared environmentally friendly?

    Since sustainability has become an economic concern, a hot social topic of discussion, a political issue and consumer demand, the food & drinks businesses can’t just sit back and watch.

    Deloitte’s new report on sustainability and consumer behaviour in 2021 has revealed the environmental concerns and the ethical practices embraced by modern consumers. Buying seasonal and locally produced products, as well as choosing brands that adopt and promote sustainable practices and values, are on the top of consumers’ priority list for pursuing a more climate-friendly lifestyle. 

    As you might expect, the top product category impacted by the shifting consumer behaviour toward a more sustainable way of living is food and beverages. 

    In fact, today it’s easier than ever to opt for sustainable products on the supermarkets and grocery shops’ shelves. People can recognise the brands that follow ethical and environmentally friendly practices by the labels on the product packages, such as the “vegan” stamp or the fair trade logo.

    With the new generation of consumers, like Gen Z, growing up with the notions of “reduce, reuse and recycle” reflected in their lifestyle and buying attitudes, food and beverage businesses should make sure they reflect these values. That’s the only way for the FMCG companies to remain competitive, boost brand loyalty - and most important of all - play their part in helping our planet survive.

    Sustainability at the heart of Served Drinks Products & Operations

    For the Served Drinks family, building our brand on solid eco-friendly foundations and promoting a healthy lifestyle has been at the heart of our business operations ever since we launched our first hard seltzer. For us, nothing is more important than developing a thirst for quality, ethical, honest and transparent products.

    A few years ago, we embarked on an extraordinary 12-month journey to fulfil our aspiration for a pure, light alcoholic drink that everyone can enjoy and feel good about. Our source of water is no other than the crystal clear natural springs in rural Staffordshire. As for the fruits we use to produce our very own ServedPure™ spirit and infuse our drinks, these are wonky berries, citrus fruit and beet grown by local farmers.

    At Served, we believe that enjoying a delicious drink shouldn’t cost the planet. That’s why we specifically source wonky fruit that would have otherwise gone to waste.

    Apart from striving to reduce food waste, we also invest 5% of our profits into projects that help the environment, save critically endangered species, and increase ecological awareness. All Served products are gluten-free, 100% vegan, with no artificial substances or sweeteners; Just pure spring water, refreshing bubbles, ultra-clean tasting alcohol, and a rich, crispy and fruity flavour - all packed in 100% recyclable cans!

    How can consumers embrace a more sustainable eating & drinking lifestyle?

    A sustainable lifestyle does not only protect the ecosystem. It also improves our quality of life as a healthy habitat means clean water to drink, clean air to breathe, fewer landfills and more renewable energy sources. 

    No matter where we live, who we are, what we do or like, we all have a moral responsibility to make ethical choices when purchasing consumable products. Small changes to our eating and drinking routine can have a significant sustainable effect.

    Here are some steps for adopting a more sustainable eating and drinking lifestyle:

  • Make meals from leftovers

  • Get creative with leftovers instead of throwing them away. If you’ve cooked twice the veggies or chicken you need for today’s lunch, you’ll have the starting point for a mouthwatering sandwich or a soup to prepare tomorrow. Think of them as ingredients, and not leftovers. Search online for creative recipes you can prepare with the ingredients that remained from yesterday’s meals.

  • Freeze food before it expires

  • UK households throw about a third of the food they buy in the bin. But with food waste polluting our environment with methane, freezing our goods before they go out of date is a smart and sustainable option. Most meat products, bread and vegetables can be stored in the freezer and used past their “use-by” date.

  • Increase consumption of plant-based food

  • Reducing meat consumption and opting for delicious plant-based meat substitutes decreases our individual carbon emissions by up to 30%. Yet, eating more plant-based food is not only good for the environment but also our health and skin

  • Choose products with recyclable packaging

  • Around 60% of the world’s plastic is used for food and drink packaging that ends up in our oceans and landfills. The disaster doesn’t stop here as chemicals in food packaging release toxins on the food they include. Luckily, today’s consumers have the option to choose products contained in eco-friendly and recyclable food and drink packages, such as bamboo, glass, stainless steel and more.

  • Check how the food and drinks you buy are produced

  • How was chicken raised? Is it organic? Genetically modified? It’s normal to care about what you’re putting into your body. Thanks to modern technology, the food and beverage industry can offer total supply-chain transparency. That may include how the food and drink ingredients were sourced, produced and distributed. Take a look at the ingredients list, package and websites of your favourite products and brands to find out if they embrace sustainable practices. 

    Ahead of the COP26 Climate Change Conference, let’s all seize the opportunity to take immediate action, embrace a more sustainable lifestyle and start regenerating our planet to deliver a greener, safer and more prosperous future to ourselves, our children and next generations.

    Continue reading

    Served Hard Seltzer Embraces “Ugly Fruit” to Save them from Landfill

    Served Hard Seltzer Embraces “Ugly Fruit” to Save them from Landfill

    Did you know that fruit and vegetables have to meet specific appearance standards to be sold on the grocery stores’ shelves and supermarket aisles? So, what’s the fate of the “ugly,” odd-looking produce?


    A perfectly rounded, deep red and shiny apple does not always mean it tastes as good as it looks. People often say it’s what’s on the inside that counts and that’s perfectly true for some fresh product categories like fruit and veggies.
    “Ugly” or “wonky” produce accounts for up to 40% of vegetable and fruit waste worldwide. That’s enough to feed billions of people. In the UK alone, 25% of apples, 13% of potatoes and 20% of onions end up in the landfills due to failing cosmetic standards before they even leave the farm gate.


    With more than 820 million people going hungry every day, it is at least unfair to let delicious and fresh fruits and veg go wasted before they make it to our fork just because they don’t look nice. Isn’t it time, thus, to embrace misshapen - yet mouth-watering fruit and vegetables -, reduce food waste and play our part in building a greener and safer future for us and our children?

    Why Give Love to Ugly Fruits & Veggies 

    First off, what is an ugly fruit or vegetable?
    A minor quirk in the shape, size, colour or blemishes on a peel we don’t even eat are typical reasons for naming fruit or greens “ugly” or “wonky.” However, the appearance has usually no impact on the flavour or nutrients of fresh farm products. On the contrary, wonky fruits and vegetables can have the same nutritional value and rich taste as the normal-looking produce. 


    Fortunately, even though most grocery chains discard food failing to meet cosmetic standards, there are quite a few brands that include wonky veg in their juices, smoothies, drinks, soups and recipe boxes. Innovative beverage producers are also popping up to rescue wonky yet edible fruit, such as Served Drinks.


    From the consumer side, perception and purchase behaviour toward imperfect fruits and vegetables seem to start changing. Modern consumers are sensible of food waste’s impact on their quality of life and their natural environment. For fresh veggies and fruits to grow, we need water, soil, seeds, fertilisers, labour and even fuel for transporting the goods to retailers. 


    Considering now that it takes 110 litres of fresh water to produce a kilogram of oranges, 63 litres for a kilogram of tomatoes and 320 litres to grow just one avocado, we can all understand how many valuable natural resources go wasted when we throw away wonky fruits and veggies. 

    How to Stop Food Waste by Embracing Wonky Fruits & Vegetables

    The trending “ugly produce movements” organised by grocery brands, food activists and eco-conscious consumers are actively fighting against food inequality. Big supermarket chains have started selling wonky fruits and vegetables at a discount. At the same time, anti-food waste supporters create public campaigns to increase awareness about the importance of embracing the “ugly” produce.


    Another way for consumers to prevent the waste of ugly fruits and veg is to encourage our local grocery shops to stock more of wonky produce at lower prices. Supporting companies or organisations that address the ugly food waste issue is also an easy, convenient and wise option.


    Local farmers and hospitality businesses can drop off any unwanted, surplus or wonky food to food charity enterprises in their communities. More and more social and non-profit organisations are popping up in the UK, aiming to collect surplus food and facilitate its redistribution from commercial food companies to people in need. 


    The wonky fruit market has also attracted the attention of food startup companies that offer delivery services of aesthetically imperfect, though perfectly edible fruits and vegetables to consumers’ doorstep at almost half of grocery store prices.

    Served Drinks’ Venture Against Food Waste

    Served Drinks is the UK’s hard seltzer brand that only produces 100% sustainable beverages and zero waste. Wonky beet grown in local French farms is sourced to create the gluten-free, crystal clear, four-times distilled ServedPure™ spirit.


    Served light alcoholic seltzers are also infused with wonky limes and raspberries that would otherwise go to waste. Wonky Tahiti limes grown in the Catanduva region of Brazil offer Served Lime Seltzers a deliciously sweet, less acidic flavour with a rich, fruity aroma. 


    The wonky raspberries grow in the fertile soil of local farms in the heart of Scotland’s Strathmere Valley. These delicate, responsibly-produced raspberries come in all shapes and sizes and infuse Served hard seltzers with a touch of natural sweetness and a crisp, light flavour. 

    The Bottom Line


    Tons of vegetables and fruits go into the trash each year because they look weird, funny or simply unattractive. Yet that doesn’t mean they fall short in taste and deliciousness. With food waste taking a toll on our environment and the global supply chain of both rich and developing countries, consumers, governments, and the food and drinks industry have the responsibility to take urgent action.


    Start by learning to love ugly fruits and veggies - because the beauty comes from the inside, and the same does taste!

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    How Hard Seltzer Is Made: The Art & Science Behind The Popular Alcoholic Beverage

    How Hard Seltzer Is Made: The Art & Science Behind The Popular Alcoholic Beverage

    How Hard Seltzer Is Made: The Art & Science Behind The Popular Alcoholic Beverage

    A mouth-watering and ultimately refreshing blend of sparkling water, fruit flavouring and alcohol has taken the beverage industry by storm in recent years.

    In 2019, the number of hard seltzer brands on the market doubled compared to the year before, while in June 2020 Nielsen recorded a mind-blowing increase of 150% of new brands cropping up. Many beer breweries and vintners have added hard seltzer to their lineup to leverage the punch of this innovative and highly refreshing alcoholic drink type. 

    The phenomenal appetite and Millenial’s craze for the hot new bubbly beverage is evident all over the market, from takeout sales to hard seltzer brands’ websites to sales at bars and restaurants.

    As with everything new, consumers are curious to learn more about this uplifting fizzy trend. For example, what exactly is hard seltzer and how is it made? 

    Join us as we sneak behind the scenes of the hard seltzer production methods.

    It All Starts With Fermentation 

    The first step in the production of most alcoholic beverages is the alcohol fermentation process with the help of sugar and yeast. The liquid that comes out of blending sugar, water and yeast is called sugar wash.

    Yeast love feeding on the sugar. Over time, the yeast colony grows and converts sugar into alcohol and carbon dioxide (CO2). The fermentation process ends when there’s no more sugar for the yeast to feed on.

    Even though fermentation is common among brewing brands, each manufacturer might choose a different strategy to produce its hard seltzer line. For example, some brewers favour higher alcohol yields or a quicker fermentation process.

    Variations Of Sugar Sources And Yeast

    The most typical sources of sugar used in the fermentation procedure include:
    • Cane sugar (sucrose)
    • Glucose
    • Agave syrup
    • Honey
    • Liquid invert sugar (a blend of glucose and fructose)

    Some of these sugar sources are monosaccharides, like glucose and fructose. That’s the best sugar source for yeast to consume. Sucrose or maltose are disaccharides as they combine two sugar units, and yeast have to break them down into single units to be able to “eat” them. Di- or trisaccharides make the fermentation process last longer.

    When it comes to yeast, the strains vary in temperature and alcohol tolerance, nutrient needs, ability to break down sugars and other traits. So, it’s up to the brewer to use high quality and viable yeast strain.

    Time For Filtration

    The fermented sugar wash is filtered to produce a clear, flavourless, colourless and odourless alcohol base.
    Again, brewers might use a variety of methods to remove remaining yeast and haze particles, unwanted odours and colours, such as nanofiltration or plate filters with activated carbon.

    The Flavouring Part

    There are mainly two ways to add a crisp and clean flavour into an alcoholic seltzer:
    • Natural flavouring extract
    • Real fruit infused into the alcohol

    Natural flavouring comes from actual fruit juices, bitters, malt, herbs or hops and leads the way as a more natural flavouring option.

    Responsible manufacturers should pay close attention to the flavouring route they’ll follow. Artificial flavourings can hurt the product line, especially for a drink whose target market are

    There are countless hard seltzer fruit flavours out there to pick from, with the most well-liked to include:

    • Citrus - lemon, orange, lime
    • Berries - raspberries, blueberries, cranberries
    • Tropical fruits - pineapple, mango, passion fruit.

    Served Hard Seltzer's are only made using real, fresh wonky fruit.

    Here comes the bubbles

    The next step in hard seltzer production is carbonation. 
    Carbonation is nothing more than infusing spring water with carbon dioxide gas (CO2) under pressure to form tiny bubbles that make our taste buds tickle.

    Carbon dioxide gas is found in the atmosphere and is odourless, colourless and non-combustible. Most brewers produce carbonated water for their alcoholic seltzers with about 2.8 volumes of carbon dioxide. There are also heavily carbonated hard waters for those who can’t get enough of seltzer’s fizziness.

    Not All Hard Seltzers Are The Same

    You have now got an insight into the production of hard seltzers. However, each brewer and manufacturer might use a distinct fermentation strategy, different ingredients and sugar sources, varied volumes of carbonation and different flavouring options.

    Check your favourite sparkling seltzer brand’s ingredients list and website to find out further details about how it is produced.

    If you’re searching for a hard seltzer made of the finest ingredients and with great attention to every detail, try out Served Hard Seltzer - the most refreshing alcoholic seltzer infused with pure and delicious wonky fruit.

    Unlike most brewers who use sugar sources difficult to ferment and artificial flavouring extracts, Served produces its seltzer line using locally and naturally grown beet from Champagne-Ardenne, in France. 

    To ensure the alcohol is one of the purest in the hard seltzer market and harvested in an environmentally responsible way, Served Drinks use pure wonky beet. 

    The result? The crystal clear, ultra-clean tasting, four times distilled ServedPure™ gluten-free spirit. 

    You’ll find Served Hard Seltzers in two mouth-watering, all-natural flavours:

    • Lime
    Served sources natural wonky Tahiti limes grown in the Catanduva region of Brazil, known for their sweet, less acidic flavour. The whole fruit is used to give the drink a full and fresh aroma.
    • Raspberry

    Raspberries come from local British farms found in the heart of Scotland’s Strathmere Valley. These farms are well-known for producing some of the world’s finest raspberries bursting with sweetness and flavour.

    Overview of Served® Hard Seltzers:

    • 57 calories per can
    • 4% alcohol by volume
    • Vegan
    • Gluten-free
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    Are Hard Seltzers Vegan?

    Are Hard Seltzers Vegan?

    A Guide to Alcohol for Vegans: Are Hard Seltzers Vegan? 

    Veganism is more than a trend among Millennials. It is a philosophy that shows genuine compassion for all living creatures with whom we cohabit our planet, Earth. 

    It dates back to the ancient Greek philosopher Pythagoras of Samos, at around 550 BC. Pythagoras argued that killing and eating animals is unhealthy both for our body and soul. Around the same time, Buddha was also praising a vegetarian lifestyle, asking his followers to avoid consuming the flesh of other sentient beings.

    The stats around vegetarianism and veganism are mind-blowing. About 7.2 million adults in the UK are currently following a meat-free diet (2021 stats) and the number continues to rise. As of early 2021, there are over 79 million vegans in the world.

    After these figures, it’s no wonder why the food and beverage industry around the world has started taking veganism seriously. 

    Big supermarket chains allocate huge shelves and ambient aisles to vegan, gluten free and refined sugar free products. Plant-based savoury, snacks and sweets have never been more readily available. But what about vegan alcohol?

    Is Alcohol Vegan?

    Even though alcohol is suitable for vegans, not all alcoholic beverages are cruelty-free and plant-based. A surprising number of beer, wine and spirit manufacturers often use non-vegan ingredients in the production and filtering process. 

    Filtering - or ‘fining’ - is an essential part of the brewing process. It removes proteins, tannins and other organic compounds to create a pure, clear beverage. But filtering usually relies on animal products (also called fining agents), such as:

    • Fish bladders (AKA isinglass) - taken from cod and sturgeon
    • Gelatine - made by boiling the bones, tendons, cartilage and skin of animals, like cows and pigs
    • Casein - a milk protein found in cow’s milk
    • Sea shells
    • Egg whites

    Alcoholic beverage producers do not have to list these ingredients on the drinks’ labels. That's why finding vegan alcohol can be pretty tricky at times.

    As the vegan alcohol market is soaring, beer, wine and spirit makers have started adding the vegan-friendly logo on the bottles and cans. This way, it’s easier for vegans and all health-conscious drinkers to spot the alcoholic beverages made meat-free and opt for them!

    In general, beers, wines and spirits that don’t contain dairy or honey and are produced without animal-derived fining agents can be vegan-friendly. 

    Following the growing demand for vegan spirits, many beer brewers, winemakers and other alcohol producers have turned to plant-based alternatives for ‘purifying’ their beverages. Pea protein, Irish moss (carrageenan), beet and clay are some of the most common vegan fining agents.

    Are Hard Seltzers Vegan?

    Most hard seltzer brands do not contain animal ingredients. Instead, these trendy and refreshing beverages blend:

    • Sparkling water
    • Gluten-free alcohol base
    • Fruit flavour

    But just like with other alcoholic drinks, animal-derived ingredients might creep into the production and filtration process of hard seltzers too. On top of that, some alcoholic sparkling waters include cane sugar. This type of sugar is usually filtered with bone char that comes from boiling the bones of cattle.

    So how can you know if the cooling alcoholic seltzer you’re craving for is vegan? Here are three tips for checking if a spiked seltzer brand is suitable for vegans:

    • Look for the vegan logo. Most hard seltzer producers add the vegan-friendly symbol on the label. Others might include text explaining that the beverage is vegan. So check out the label first!
    • Head to the brand’s website or ask the producer. A reliable way to find out if the hard seltzer you want to taste is vegan is to reach out to the manufacturer directly. Most brand websites include a contact form for customer enquiries.
    • Read the allergen statement. Many people are allergic to eggs, fish, shellfish and dairy products. Brands usually list common allergens used during production. If the label of the hard seltzer brand you hold refers to any of the above allergens, you’d better look for another brand.

    Are Served Hard Seltzers Vegan?

    Served hard seltzers are entirely made from plants and 100% vegan. 

    The innovative British hard sparkling water includes the four-times distilled ServedPure™ spirit that comes from pure wonky beet. The wonky beet is locally sourced in France and produces a crystal clear, ultra-clean tasting spirit. No animal-derived fining agents such as gelatin or isinglass are used in the Served product range. 

    Besides, the spring water of all Served hard seltzers flows out of the crystal clear springs in rural Staffordshire, UK. It’s then naturally filtered through grey and red sandstone to create a delicious, natural, light and refreshing alcoholic beverage.

    Contrary to alcohol manufacturers who use animal-derived flavour enhancers, such as castoreum and honey, Served has chosen to infuse its seltzers with wonky fruits such as limes and raspberries. That’s where the crisp, light flavour and natural sweetness of Served hard seltzers come from!

    To sum it up, the Served alcohol is:

    • Vegan
    • 57 Calories
    • Gluten-free
    • GMO-free

    You’ll find an exhaustive list of all ingredients used for the production of Served hard seltzers on the products’ labels.

    Is tequila or vodka suitable for vegans?

    Bartenders love to blend tequila or vodka with hard sparkling water. But are these hard liquors vegan?

    Translucent distilled spirits can be vegan, depending on the way the alcohol is produced. A cream-based liqueur or a spirit made with honey are obviously not suitable for vegans.

    Here’s a list of other vegan spirits. Many of them can be perfectly combined with hard seltzers to create top-class cocktails:

    • Tequila
    • Vodka
    • Bourbon
    • Canadian, Scotch, Tennessee & Irish whiskey (without honey)
    • Gin
    • Rum
    • Schnapps

    The Bottom Line

    Many alcoholic beverages, including hard seltzers, beers, wines and spirits are vegan friendly. 

    However, it’s common for alcohol producers to use animal products to filter and clarify the drinks. These animal-derived fining agents are not always listed on the labels. This happens because the European and US-based manufacturers are not obliged to list all the ingredients used during the alcohol filtering process. 

    Consumers should check the bottles or cans for the vegan logo. Or you can contact the producer via the brand’s website to make sure you can enjoy a 100% vegan alcoholic beverage.

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    Do hard seltzers expire?

    Do hard seltzers expire?

    Hard seltzer is the refreshing, tasty and trendy alcoholic drink that’s taken the beverage industry by storm over the recent years.

    But as all good things don’t last forever, hard seltzers have a specific shelf life too.

    EXPIRATION DATE

    If you want to taste a hard seltzer at peak quality, refer to the expiration date stamped on the can or bottle.

    You’ll find the expiration date at the bottom of the drink’s package, usually worded as:

    • “Best by”
    • “Best before”
    • “Best if used by”
    • “Best when used by”

    When the freshness date expires, the hard seltzer won’t taste as good.

    According to StillTasty, unopened and properly stored hard seltzers can last 9 more months after the expiration date stamped on the package. You can store them in the refrigerator or at room temperature.

    Still unsure about your hard seltzer’s shelf life?

    Grab a Served hard seltzer! Served drinks have a guaranteed two-year shelf life, so you can enjoy a pure and tasty, light alcoholic drink whenever you crave it.

    STORAGE CONDITIONS

    The date provided on the pack is accurate only when the drink is unopened, properly packed and stored in a safe, cool and dark place.

    Like any beverage, storage conditions play a big part in determining the shelf life of alcoholic seltzers.

    Caution: Keep your unopened hard soda away from heat or light if you want it to last longer.

    HOW LONG DOES HARD SELTZER LAST ONCE OPENED?

    Once you’ve opened a hard seltzer can or bottle it is best enjoyed within a few hours.

    It’ll start going flat and losing a bit of taste after a few hours, so drink it while it’s at its best quality.

    For those who may be wondering why sodas and other sparkling drinks go flat once opened and left aside for a few days, we’ve got the answer.

    When you pop the top of the drink, the pressure inside the bottle or can drops. Then, the carbon dioxide (CO2) becomes gas and breaks out into bubbles.

    If you let the drink sit for too long before drinking it, the flavour and bubbly fizz will gradually disappear.

    SPOILT PACK?

    Leaking, dented, rusting or bulging can or bottle? 

    If you’re in a store, inform the staff to take the drinks away from the shelf.

    In case you ordered a pack of hard seltzers online directly from the manufacturer or another provider, return the damaged packages and inform the provider about the situation.

    Whatever you do, do not drink a hard seltzer if the can or bottle looks damaged in any way.

    DOES ALCOHOL EXPIRE?

    Distilled spirits won’t go bad in a sealed bottle or can.

    It’s the oxygen interacting with the alcohol that makes the spirit losing a bit of its flavour or become weaker.

    When it comes to beers, the answer varies depending on the brand.

    Bottled or canned ales and dark beers with higher alcohol content usually last for long periods if stored in a cool, dry place. 

    However, beers manufactured by small, local breweries can go bad if they’re unpasteurised.

    Most spirits now come with a “Best by” date. But exposure to temperature changes can accelerate the decay process.

    For example, if you buy a cold hard seltzer or beer, store it in a warm place and then recool it again, the drink can quickly go bad.

    DO CARBONATED DRINKS LAST AFTER EXPIRATION DATE?

    Carbonated flavoured water options - especially those with alcohol - have risen in popularity over the last few years.

    Most carbonated beverages are fine to drink past their expiration date if they’re unopened and stored in a dry place away from heat or light.

    If you’re unsure about a carbonated drink’s storage conditions, pour the content into a glass instead of drinking it straight from the can or bottle. 

    Check if there are any bubbles and how they fizz. Have a look at the colour and smell of the drink. Any unusual activity, smell or colour would mean that the beverage is not safe to consume. Simply use your good judgement and common sense.

     

    Looking for a carbonated alcoholic beverage with no artificial sweeteners made from a pure, gluten-free spirit?

    Try the refreshing, fizzy and trendy hard seltzer by Served, the drink of the future!

    It’s made from wonky beet grown in the Champagne region in France, four-time distilled to produce a crystal clear, ultra-tasty spirit with a subtle, smooth finish.

    It's vegan, gluten-free, GMO-free and 100% sustainable.

    Served Hard Seltzers don’t contain anything artificial. 

    All ingredients are plant-sourced and processed to an absolute minimum to maintain their raw goodness and be the healthiest option for health-conscious consumers.

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    Is Hard Seltzer Gluten-Free?

    Is Hard Seltzer Gluten-Free?

    You think a gluten-free life can’t be fun? 

    Try Hard Seltzer!

    There's much talk lately about the uncomfortable digestive problems caused by food and drinks rich in gluten.

    Stress, hectic lifestyle, environmental toxins, smoking, bacteria in food and poor diets are just some of the factors linked to symptoms that cry out “gluten intolerance,” “gluten sensitivity” or even more severe health problems, such as celiac disease.

    The good news? There’s so much buzz around gluten-free products and diets too! 

    Health-conscious consumers are aware that symptoms like constant bloating after eating might be caused by gluten intolerance. Thus, they’re looking for lip-smacking food and drink alternatives to products that won’t make their belly swollen or put their digestive system at risk.

    What is gluten?

    Gluten is a group of elastic proteins mainly found in wheat, barley and rye. It offers many culinary benefits, like giving bread and pasta a soft, spongy or chewy texture. 

    A variety of popular whole and processed food and drinks include gluten, such as:

    • Cereal grains
    • Crackers
    • Bread
    • Cookies
    • Pastries
    • Wheat noodles
    • Pasta
    • Specific salad dressings
    • Flavoured chips
    • Flour
    • Beer
    • Specific kinds of wine

    The rise of gluten-free food and drinks

    More and more people are diagnosed with celiac disease and gluten intolerance. At the same time, celebrities and influencers promote a healthy lifestyle that includes better eating habits. 

    One of the greatest tennis players of all time, Novak Djokovic, has said that he reached the top of his game by switching to a gluten-free diet.

    It’s almost impossible not to read about natural, organic and gluten-free foods and drinks while navigating social media.

    Since the awareness of gluten-free goods is increasing, demand is naturally skyrocketing too.

    18% of adults buy gluten-free products

    Over the last decade, the global market for gluten-free products reached $5.6 billion in 2020. Industry experts expect it to further grow to $8.3 billion by 2025.

    Major supermarkets have allocated space and shelves to gluten-free products. This way it’s easier for consumers who want or need to go gluten-free to find all the goods they’re looking for in one place.

    The same goes for restaurant chains that include gluten-free signs on their food and drink menu. They also offer consumers the choice to taste their favourite dishes cooked with gluten-free ingredients.

    About 3.1 million Americans are on a gluten-free diet.

    What alcoholic beverages are safe for a gluten-free diet?

    If you’re on a gluten-free diet, try to avoid beverages with malt, barley and other gluten-containing grains. These include beers, ales, wine coolers and certain wines with added colouring and flavouring.

    Distilled spirits and liquors like whiskey, bourbon, vodka and gin made from non-gluten grain sources (e.g., potato) can cause a bloated belly and other digestion issues to gluten-sensitive people.

    What’s more, there are alcoholic beverages that can trigger digestion reactions even if their labels don’t include gluten grain ingredients. That’s because wheat gluten can sneak into alcoholic drinks as a fining agent that gives the drink a polished finish.

    Is hard seltzer gluten-free?

    Not all hard seltzer brands are truly and naturally gluten-free. 

    Most manufacturers use cane sugar instead of gluten to produce the alcohol in hard seltzers.  

    When it comes to gluten, some hard seltzer brands use gluten-containing grains. Producers take out most of these gluten grains during fermentation, but still they can’t get rid of all gluten. 

    We can’t consider these “gluten-removed” products 100% gluten-free. So, people with Celiac or other severe digestion issues should always check the label for the gluten-free sign or read the detailed ingredient list. 

    If you’re looking for a naturally gluten-free and vegan hard seltzer, look no further than Served.

    ServedPure™ hard seltzers are made from a four-times distilled gluten-free spirit to make the difference in the hard seltzer category. 

    Served hard seltzers are:

    • 100% gluten-free
    • 57 Calories
    • GMO-free
    • 100% sustainable

    Is hard seltzer safe for people with celiac disease?

    Celiac disease is a severe autoimmune disease that affects 1 in 100 people worldwide.

    When people with Celiac eat gluten-based products, their body triggers an immune response attacking the small intestine. It’s a serious disease that might also lead to further health problems if left untreated.

    If you suffer from Celiac, talk with your doctor or nutritionist about alcohol consumption. Generally speaking, alcohol can be a part of a celiac diet. But you have to choose the right types of alcoholic drinks.

    Hard seltzers labelled 100% gluten-free are safe for people with celiac disease. These alcoholic sodas are naturally fermented or contain distilled alcohol.

    Many people with Celiac have no issues with “gluten-removed” hard seltzers. But if you don’t want to risk it, go for the 100% gluten-free ones, such as Served Hard Seltzers.

    Check the label on your hard seltzer and make sure you’re enjoying a totally gluten-free drink!

     

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