Our story

SERVED was founded by Ellie Goulding and brothers Dean and Ryan Ginsberg with one simple ambition: to redefine what ready-to-drink beverages could be.

We believe the days of choosing between convenience and quality are over. Consumers shouldn't have to compromise. That's why we set out to create a new generation of premium ready-to-drink drinks, crafted with exceptional ingredients, bold flavours and an uncompromising commitment to quality.

100% transparency

We live in an age where people really care about what they put in their bodies – both for themselves and for the planet, yet most pre-mixed drinks offer almost no ingredient or nutritional transparency.

We believe the days of hiding cheap artificial ingredients and spoonfuls of sugar should be behind us. You deserve to understand what you are drinking, which is why we are proud to include full ingredient and nutritional transparency.

No compromise

Quality is at the heart of everything we do.

We believe exceptional drinks start with the using the best ingredients. That's why we work with premium spirits, carefully selected natural ingredients and expertly crafted recipes to create drinks that deliver uncompromising flavour in every sip.

Every SERVED product is made without artificial flavours, colours or sweeteners, allowing the quality of the ingredients to speak for themselves

Our Mission

To create the best tasting pre-mixed drinks on the planet, whilst simultaneously reducing food waste and impact on the environment.

Our Mission