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Sustainability

We refuse to compromise on quality nor the health of the natural world. We use ‘wonky fruit’ as an intervention on food waste, the most innovative ecological packaging materials we can think of and we invest 5% of our profits to support habitats, people and animals on the frontline of the nature crisis.

CARBON LABELLING

CARBON LABELLING

SERVED is the world’s first carbon negative hard seltzer to introduce carbon labelling on our packaging.

We have partnered with CarbonCloud to automate the Life Cycle Assessment process and analyse the climate footprints at all stages from ‘grower-to-grocer’, which covers the production of agricultural inputs, transport, processing, packaging, and distribution up until the product reaches
the shelf of the grocery store.

WONKY FRUIT

WONKY FRUIT

Our drinks are infused with 'wonky fruit' that would have otherwise gone to waste for aesthetic reasons alone.

A staggering 50 million tonnes of fruit and veg is thrown away in Europe each year because
it does not meet aesthetic standards of retailers.

By upcycling fruit that is bent, bashed, and bruised, we are able to reduce food waste and save tonnes of perfectly good fruit from becoming food waste and contributing to emissions.

CARBON OFFSETTING PROGRAMME

CARBON OFFSETTING PROGRAMME

SERVED invests in offsetting projects that are certified at the very highest level by Gold Standard, many of which reduce emissions ‘at the source of the impact’.

Our offsetting programme ensures that we offset more than we emit, making SERVED a carbon negative business and the world’s first carbon negative hard seltzer.

We are extremely proud to have offset more than 50 tonnes CO2e and planted over 1,800 trees in the last 12-months, which is significantly greater than our business carbon footprint of 1.18 tC02e.

RESPONSIBLY PRODUCED

RESPONSIBLY PRODUCED

The element with the most significant climate impact of our production process is packaging.

Sourcing the right packaging materials has therefore been an absolute priority for us. We assess both the carbon footprint of packaging materials and their level of recyclability.

We use BPA-NI aluminium cans that are manufactured in the UK, because they are produced using high levels of recycled aluminium and are infinitely recyclable themselves, which is vital to create a circular economy.