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Sustainability

We refuse to compromise on quality nor the health of the natural world. We use ‘wonky fruit’ as an intervention on food waste, the most innovative ecological packaging materials we can think of and we will support habitats, people and animals on the frontline of the nature crisis.
WONKY FRUIT

WONKY FRUIT

A staggering 50 million tonnes of delicious fruit and veg is thrown away in Europe each year for aesthetic reasons alone.

At Served, we are not interested in what our fruit looks like as we infuse them into our drinks, but we do go to extraordinary lengths to find the world's best tasting fruit, bursting with flavour.

As looks never come into it we are able to help reduce food waste by using bumped, bent and broken fruit that would have otherwise gone to waste.

CRITICALLY ENDANGERED WILDLIFE

CRITICALLY ENDANGERED WILDLIFE

We’ve seen an astonishing 60% decline in the size of populations of mammals, birds, fish, reptiles, and amphibians in just over 40 years.

And the impacts will reach far beyond the potential cultural loss of iconic species like tigers, rhinos and whales.

That's why we invest 5% of our profits into environmental projects and to help save critically endangered wildlife around the world.

PURELY FROM PLANTS

PURELY FROM PLANTS

We never use anything artificial, and our drinks do not contain any animal products. Our ingredients are carefully sourced from plants and we keep processing to an absolute minimum to maintain their raw goodness.

RESPONSIBLY PRODUCED

RESPONSIBLY PRODUCED

We only use infinitely recyclable aluminum BPI-NI cans. These can be recycled and back in your hands in as little as 60 days. What is most exciting is that every can that is recycled reduces the carbon footprint of the next, creating a positive future whereby we aim to continually improve and minimise our impact on the environment.