Make some room in the fridge. SERVED Vodka+ has arrived.
Our boldest innovation yet, Vodka+ is a new kind of premium vodka RTD, bringing together Founders Reserve Vodka, natural flavours, coconut water and Himalayan pink salt for a drink created around one thing: ultimate refreshment.
With Blue Raspberry and Black Cherry joining the SERVED line-up, consider this a new chapter for the vodka RTD.
So, what exactly is Vodka+?
Think of it as your favourite vodka RTD, with something extra.
SERVED Vodka+ combines our premium Founders Reserve Vodka with natural flavours, coconut water and Himalayan pink salt, creating a lightly sparkling drink made with ultimate refreshment in mind.
While flavour has traditionally been at the centre of ready-to-drink innovation, we wanted to look at what people actually want from their drinks. Refreshment is the number one purchase driver for RTD consumers*, so we started there.
The result is a vodka drink that sits somewhere between the worlds of premium spirits and the refreshing, flavour-forward soft drinks we already know and love.
Two flavours. One very refreshing idea.
Vodka+ launches with two fruit-forward flavours: Blue Raspberry and Black Cherry.
Blue Raspberry brings a vibrant, juicy fruit flavour with a bright, refreshing finish, while Black Cherry delivers a deeper, rich cherry flavour that still feels light and incredibly drinkable.
Both are 6% ABV, lightly sparkling and served in 330ml infinitely recyclable aluminium cans. Basically, everything you want from a vodka cocktail, without the need for a cocktail shaker, ice bucket or fully stocked home bar.
Why coconut water and Himalayan pink salt?
You might not expect to see coconut water and Himalayan pink salt alongside premium vodka, but that is exactly the point.
Both ingredients have become increasingly familiar outside of the drinks aisle, particularly in the worlds of wellness, fitness and everyday refreshment. For Vodka+, we wanted to bring those familiar ingredients into a completely different context.
The result is a premium ready-to-drink vodka designed around refreshment from the very first sip.
Where can you buy SERVED Vodka+?
SERVED Vodka+ is now available nationwide in Tesco stores, so you can pick up Blue Raspberry or Black Cherry on your next shop. The range is also available to buy online at serveddrinks.co.uk.
The range is exclusive to Tesco Group until January, before rolling out across grocery and convenience channels nationwide.
Two bold flavours. Premium vodka. Coconut water. Himalayan pink salt.
Consider your fridge refreshed.
Based on IWSR RTD Strategic Study 2025.
